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When you conduct a thematic analysis in psychology, you transcribe your interview and use excerpts from the transcript to support the qualitative data you report on. However, you may be wondering what your results section may look like when you use a thematic analysis.
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The market analysis isn't just one part of a successful business plan—it's one of the best reasons to write one. If you do need banks to lend you money or investors to jump on board, a market analysis section is required, as savvy lenders or investors will need to know that the business you're pitching has viable market appeal.
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